I've done some work here. It was a free lance work for my friend's company. This is the logo that those guys had before.
They are planning to go to international market because hair extension is very popular all over the world in our days. Company is based in US and sales 100 percent pure Indian women’s hair and provide full consultancy on what kind of hair is gonna be good for particular customer.
But with existent logo it would be more than impossible to make people believe that the brand stands for trusted excellence and quality. So as you can see I had to come up with brand new logo.
Tag line is: Your source for 100% Indian Remy hair.
Things that inspired me.
HAIR
+
WATERFALL AS A SOURCE OF WATER=LIFE
=
Despite the fact that the actual client is my friend and he wasn't paying me any money. I asked him to treat me as he hired me. He sent me a brief and we had hours of conversation on it before I end up by sending him my final presentation with final piece of work. Logo was accepted and I am quite happy and satisfied with it. I think it reflects all the things that I had to consider by doing this work.
So I am still working on my Re-branding project for Saatchi gallery. It's well known that Charles Saatchi is going to donate his gallery building in Chelsea to MOCA London and rename the gallery to Saatchi museum of contemporary art. Here is what I've done so far. My first logo was very dry and boring.
Option #1
Maybe because i was a bit scared to interrupt the name of the gallery or maybe because I was playing safe. Anyway I decided to change it and start all over again. First I asked myself a question what is contemporary art today? It's brave it's bold and it's sharp but meanwhile very often it is also very simple from the look at first sight. So this is one of the options of the logo which I find quite satisfactive by this time.
Option #2
Option #3
Anyway work still in progress and I am still working on the logo and whole conception of the brand.
"Asics" is one of the most known sports wear brand in the world. I got very lucky and was working on this project with a very high professionals from "Interbrand" advertising agency. I had a very good time during my work and quite satisfied with a result. I got 90% out of 100% for this task.
So I handed in my timeline on VCT. I was writing about Mickey Mouse and how technology development were influenced on his character and appearance. Here is what I've done.
Major project has started and the workshops as well. This year's major project is a book. We have to produce a proper book the meaning of which must reflect London through the eyes of designer. Actually it could be everything we have got only two set in stone requirements: this book should be no smaller and no bigger than A5 must and come with a dust jacket which should combine two functions, dust jacket+poster.
Last friday i had my 'Shadow and silhouette' workshop with Darren. Here is what I came up with. I can't say that it took a lot of time to do it. It's pretty simple. I've made it by using live trace tool and some clip-arts which were given for us by Darren.
I might be using it in my book but who knows I am still not sure about what exactly I am going to do.
Well, tomorrow is my crit day. I really do hope that I am ready for this significant event. After one month of researching, concept challenging and editing I come up with some ideas. It was decided by me that I will visualise only one them. The idea is that, "Asics" shoes are standing for support, protect and give comfort for runners. I thought that it would be to boring to show how good they are and what is hidden inside the shoe. What if to link shoes with more deep and meaningful definition I asked myself? Sound mind, sound body. Those words were in my head like some sort of music that sticks to you and follow you for whole day. Musical... Sipiritual... Deep and poetical... Thats how wind chimes idea appeared in my head.
"Electric Light Shoe" is a core project of the brand campaign in 2008 "Electric Tiger Land", a concept which was formed by Dutch advertising agency "Strawberry Frog". It was a small agency from Amsterdam they were leading Japanese brand by offering them a vivid and international decisions. As part of a global strategy for Onitsuka Tiger, briefly sound like "Made of Japan", "Strawberry frogs" consistently disclose such attractive qualities of a true Japanese brand such as freaky, momentary advanced high-tech and metropolitan.
Japanese shoe-metropolis includes skyscrapers, crowded highways and of course the neon signs. There is even a place for a miniature Godzilla in the Electric Tiger Land.
Also had been developed commercially appropriate projects based on "Electric Light Shoe". Miniature copies of it turned into a promotional accessories such as luminescent USB sticks and key chains.
I know this is way to much! And not interested person will just close this page and won't read it. But I really want to post it here. I was very surprised that a shoe had so complicated inner structure. Just pay a minute and try to reed this.
ASICS running shoes contain a lot of technologies and advanced materials, all designed to work with your feet to give you a great running experience. Some of these components are not visible from the outside, while others may just sound complicated, like Space Trusstic. So here is a comprehensive ASICS running shoe anatomy, to show you what exactly makes a great running shoe.
I.G.S.
While made up of many different components, ASICS running shoes are designed from one overarching principle, known as the Impact Guidance System. I.G.S. is the ASICS design philosophy which aims to make all shoe components work together effectively to allow the body to perform in a natural manner. Its goal is to compliment, not correct, how the legs and feet move. The holistic approach of I.G.S. also ensures that new features are only added when they work with the existing components to contribute to this goal.
1. Outsole
The outsole makes up the base of the running shoe. ASICS scientists have developed AHAR+ as the perfect outer sole material. AHAR stands for ASICS High Abrasion Resistance Rubber. It has great cushioning and grip qualities on a range of surfaces, wet or dry. But it is also very durable, so runners can run longer in the same shoes.
2. Space Trusstic
The Space Trusstic is a plastic bridge with a space behind it found under the arch section of the shoe. The Trusstic gives the shoe strength and stability, without sacrificing flexibility. The space behind the bridge allows the arch of your foot to deform while you run, complimenting the natural motion of the foot. ASICS has also created the Gender Specific Space Trusstic, as part of its aim to reinvent running shoes for women.
3. Midsole
The midsole is a layer of spongy material between the outsole and the upper. ASICS running shoes use Solyte and SpEVA as midsole materials. Invented at the ASICS Institute of Sport Science, these cushioning materials combine bounce and durability, and yet are lightweight enough for longer runs.
4. GEL Cushioning
Cushioning materials are often added to the heel and forefoot of running shoes to help attenuate the landing shock and loading forces experienced by the body while running. ASICS uses a unique GEL in the heel and forefoot to reduce shock. Thanks to GEL cushioning your body has to put less energy into stabilising tasks and can focus more on forward motion. This makes running less tiring and thus reduces chances of injury.
5. Lasting
The last is a layer of material which is stitched to the upper. The sockliner is placed on top of the last. ASICS shoes use Solyte and SpEVA as a lasting material. This material, invented at the ASICS Institute of Sport Science, has a perfect blend of cushioning and durability. It is used in various densities (45, 55 and 65) to create softer or harder lasts for different running shoes. For instance, women's running shoes often use a softer last.
6. Sockliner
The sockliner (also called insole) is the first layer of soft foam which your foot rests on inside the running shoe. ASICS has developed sockliners made of foam which offer cushioning and make sure your foot fits comfortably inside the shoe. Most ASICS sockliners are removable, making them easy to clean or customise.
7. Tongue
The tongue is a separate strip on the upper. It makes it easier to put your shoes on and take them off. It also prevents the laces from rubbing against the instep of your foot.
8. Eyelet
The eyelets are the holes the shoelaces pass through. The eyelets of a running shoe should be large enough and smooth enough so you can easily and quickly adjust your laces.
9. Heel Collar
The heel collar (sometimes called heel cuff) forms the top of the shoe, supporting the heel and Achilles tendon. The collar prevents the foot from slipping inside the shoe and makes it more stable to run in. ASICS running shoes feature a Personal Heel Fit (PHF) made out of memory foam. Soft enough for the heel to be comfortable in the shoe, this spongy material also provides a snug fit as it shapes itself around the contours of your heel every time you put the shoe on.
10. Heel Counter
The heel counter is the internal plastic structure of the shoe which wraps around the heel of your foot. It holds the heel in position during the movements of running. As the heel counter is often one of the heaviest parts of the shoe, ASICS scientists at the Institute of Sport Science have strived to produce heel counters which offer enough support and stability while reducing their weight as much as possible.
11. Upper
The upper is the top part of the shoe, designed to firmly hold your foot in place inside the shoe. ASICS shoes use soft, form-fitting and breathable materials in the upper. These types of materials keep your feet cool and in position. They also help to keep your feet dry in wet weather.
*If those shoes made this much clever why don't I buy a pair for myself?
So on monday we had our brief session in "Interband" offices. The thing that I want to say is that I am very impressed! It was a proper presentation a very clear brief and very friendly and professional people. The thing that we have to do is a digital expression for one of the given companies which are "ASICS", "Eyes wide open" and "Interband" itself. I made my choice very quick (way to quick, knowing me) and it is Asics sports wear brand.
All this week I was working on my research and literally there is no sport place in london that I haven't had visit. I went to Asics store, I've been in Hyde park chasing runners with my survey, I've been in two gyms, small and big sports wear stores, well everywhere! I think I made a great information harvest. No my research is not over yet I still have a lot of things that I need to know before I will start my idea generation process, but anyway I already have couple of ideas. Let's see what will happened.
I found this video while I was doing my research on my new project. I've never been so excited! Really wan't to do something outstanding and innovative! Hope I can beat my own goals and do something unexpected even for myself.
While I was surfing the internet tying to find a good typeface that will suit for my rebreeding project I found an interesting article about typographical language. It is so amazing how complicated it is, at least for me.
Arm/leg – An upper or lower (horizontal or diagonal) stroke that is attached on one end and free on the other. Ascender – The part of a lowercase character (b, d, f, h, k, l, t) that extends above the x-height. Bar – The horizontal stroke in characters such as A, H, R, e, and f. Bowl – A curved stroke which creates an enclosed space within a character (the space is then called a counter). Cap Height – The height of capital letters from the baseline to the top of caps, most accurately measured on a character with a flat bottom (E, H, I, etc.). Counter – The partially or fully enclosed space within a character. Descender – The part of a character (g, j, p, q, y, and sometimes J) that descends below the baseline. Ear – The small stroke that projects from the top of the lowercase g. Link – The stroke that connects the top and bottom part (bowl and loop) of a two–story lowercase g. Loop – The lower portion of the lowercase g. Serif – The projections extending off the main strokes of the characters of serif typefaces. Serifs come in two styles: bracketed and unbracketed. Brackets are the supportive curves which connect the serif to the stroke. Unbracketed serifs are attached sharply, and usually at 90 degree angles. Shoulder – The curved stroke of the h, m, n. Spine – The main curved stroke of the S. Spur – A small projection off a main stroke found on many capital Gs. Stem – A straight vertical stroke (or the main straight diagonal stroke in a letter which has no verticals). Stress – The direction of thickening in a curved stroke. Stroke – A straight or curved line. Swash – A fancy flourish replacing a terminal or serif. Tail – The descender of a Q or short diagonal stroke of an R. Terminal – The end of a stroke not terminated with a serif. X-height – The height of lowercase letters, specifically the lowercase x, not including ascenders and descenders.
