MOCA London

Current Logo

So I am still working on my Re-branding project for Saatchi gallery. It's well known that Charles Saatchi is going to donate his gallery building in Chelsea to MOCA London and rename the gallery to Saatchi museum of contemporary art. Here is what I've done so far. My first logo was very dry and boring.

Option #1

Maybe because i was a bit scared to interrupt the name of the gallery or maybe because I was playing safe. Anyway I decided to change it and start all over again. First I asked myself a question what is contemporary art today? It's brave it's bold and it's sharp but meanwhile very often it is also very simple  from the look at first sight. So this is one of the options of the logo which I find quite satisfactive by this time.

Option #2

Option #3

Anyway work still in progress and I am still working on the logo and whole conception of the brand.