So on monday we had our brief session in "Interband" offices. The thing that I want to say is that I am very impressed! It was a proper presentation a very clear brief and very friendly and professional people. The thing that we have to do is a digital expression for one of the given companies which are "ASICS", "Eyes wide open" and "Interband" itself. I made my choice very quick (way to quick, knowing me) and it is Asics sports wear brand.
All this week I was working on my research and literally there is no sport place in london that I haven't had visit. I went to Asics store, I've been in Hyde park chasing runners with my survey, I've been in two gyms, small and big sports wear stores, well everywhere! I think I made a great information harvest. No my research is not over yet I still have a lot of things that I need to know before I will start my idea generation process, but anyway I already have couple of ideas. Let's see what will happened.
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