"Electric Light Shoe" is a core project of the brand campaign in 2008 "Electric Tiger Land", a concept which was formed by Dutch advertising agency "Strawberry Frog". It was a small agency from Amsterdam they were leading Japanese brand by offering them a vivid and international decisions. As part of a global strategy for Onitsuka Tiger, briefly sound like "Made of Japan", "Strawberry frogs" consistently disclose such attractive qualities of a true Japanese brand such as freaky, momentary advanced high-tech and metropolitan.
Japanese shoe-metropolis includes skyscrapers, crowded highways and of course the neon signs. There is even a place for a miniature Godzilla in the Electric Tiger Land.
Also had been developed commercially appropriate projects based on "Electric Light Shoe". Miniature copies of it turned into a promotional accessories such as luminescent USB sticks and key chains.
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