Last night I was surfing the internet trying to find out who made an identity to "Saatchi gallery". So I googled "banding, brand identity for "Saatchi gallery"". And here is what I've found.
Rebranded logo
Original logo
Apparently this is a design student's rebranding project. I think that the original logo is much more attractive and stylish. Of course I can see that there are couple of things that I would like correct but still it is much better than "rebranded" version.
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