I have found an amazing book about brand identity and logo design. Here are some quotes from the first chapter. First quote is about Logo design rules. I find them amazingly simple and incredibly useful.
LOGO MUST:
- Be harmonious
- Be concise
- Contain a cognitive element
- Withstand wear and tear
- Be timeless
And another clever quote from the book:
Logo is not a brand unless it's on a cow.
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