Mini

Mini displayed it's innovative way how to make posters and be greener. Over 20 "Recycling"posters had been displayed all over Switzerland . Mini showed how to make it huge by using less materials.

Time to read!

The largest in Yekaterinburg book sales network "100 000 books" submitted a series of books-fresheners in the toilets of shopping, entertainment and business centers, offices, restaurants and bars. In hardware stores novelty was offered as a gift. Unusual Literature is so pleased that a lot of samples from public places has been taken away by visitors as souvenirs.

The Future of Advertising

Now it should be clear!

Mad!

ASICS

Shop Around Onitsuka Tiger

Tiger 2008. Assume that it's something like ASICS sport style line.

Digital expression 2008?

"Electric Light Shoe" is a core project of the brand campaign in 2008 "Electric Tiger Land", a concept which was formed by Dutch advertising agency "Strawberry Frog". It was a small agency from Amsterdam they were leading Japanese brand by offering them a vivid and international decisions. As part of a global strategy for Onitsuka Tiger, briefly sound like "Made of Japan", "Strawberry frogs" consistently disclose such attractive qualities of a true Japanese brand such as freaky, momentary advanced high-tech and metropolitan.

Japanese shoe-metropolis includes skyscrapers, crowded highways and of course the neon signs. There is even a place for a miniature Godzilla in the Electric Tiger Land.

Also had been developed commercially appropriate projects based on "Electric Light Shoe". Miniature copies of it turned into a promotional accessories such as luminescent USB sticks and key chains. 

Adidas 2010 Commercial "My Coach Said, I Gotta Get Faster"

I found this video while I was doing my research on my new project. I've never been so excited! Really wan't to do something outstanding and innovative! Hope I can beat my own goals and do something unexpected even for myself.

Minimum

Just decided to start my research for the next term project in why not associates  design agency. The task that I'll be working on is branding. I don't know exactly what kind of branding it would be but, I am slowly starting my research on this project. 
Designers from Antrepo invented to make rebranding for the known mass marketproducts. Deciding that their logo a lot too much, the guys just removed this "too much" things. And this is what came of it.

South Park LeBron James " What should i do "

South park parody for NIKE advertising with Lebron James.

Keep thinking...

I am still thinking on my final outcome for GDF project. I made a couple of drafts of posters but it seems like it's not enough. I really want to do something interactive and few thoughts flashed in my mind over this two days since I was sitting at home (the weather is awful). First is a bus stop, second is a tube station and third is a store window. Here is some stuff that I've found for bus stops that has been done earlier. Some of them are very inspiring.

A-side agency

Agency which based in Falmouth, UK. They do a huge range of media and graphic design. They do a very nice and creative works. The one that I liked the most is set of posters, leaflets and booklets for Cornwall film festival. I liked the graphic and colours combination.

What is love?

Love agency is based in Manchester. They do graphic design for advertising and media as well. I love their creativity and the way they work, it is seen from the very first second of visiting their web site. Honestly, the work that they do is very good. I was a bit confused about which work should I post here, but I've made my choice.
The work below was made for the Museum of Science and Industry's, dinosaur exhibition. Budget for this project was very limited as it says on the web site. But the solution and concept that were found is very "good working" in spite the fact that it was very little money spent on it.

Process

On FdA DFG it's all about the process. And I find it as a very "right" and "must know how to show it" thing. Tonight while I was surfing the internet I found a very nice video. It's Canon's new advert. When I started to watch it I remind that program on discovery since channel called "How do they do it" and our today's group tutorial with Darren.

Just spend few minutes to take a look on that video...

...and how it was made

Because it is all about the process.

Inspiring PPD

This tuesday our PPD session were very inspiring! Catherine asked us to be at CSM which on Clerkenwell. Unfortunately I was one of those who arrived there a bit late than it was set. I am still about to keep missing in London. Even if I got my map. Anyway I was there and very happy about that. The task was to found creative agencies as much as we can. Ask them a questions about "how to get a work placement in agency?" "was it hard?", "how long it could take?" and collect some cards.
When we started our route first agency that we saw was "IDEO". Atmosphere in their office were very work oriented people were busy with their work and brainstorm. But they found a minute to talk to us and answer our questions.

Also we were in agency which calls "Unity". People there were more than friendly. It seemed like they are all big loud family. And that is the thing that very characterical for small advertising companies. 

For example we were in "Grey" advertising agency in that day to but they didn't even talked to us. Just gave us a contacts of person whom we could send our resume and portfolio. Why? I think because they are one of the titans of advertising agencies in the world. Very busy and important. That is actually the thing that all global advertising agencies are doing.  Need to try hard to get there. 

Photocopy Romance

Ray Ban made a Stop-motion AD by using copy machine.

And here how it was made

Love Life? Love Swatch? Love Colour!

While I were making a research about my global corporation I've found some nice videos. I liked swatch even  before I choose this company as my client (choose as my client. Sounds funny, I wish I could do that every time.) but now I feel that I am really falling in love with this brand.

SEA

One of the enjoyable class on FDA is PPD I think. Because I find very important that thing that some one except ourselves is interested in our work placement and professional growth. Those sessions are very helpful and inspiring. On last tuesday we had our class with Katherine. We've looked through several creative agencies, choose most interesting works and talked about them. But the most important thing that I  took from that session was discussion about work placement and how to act right before and after interview in agency. At the end of the session we've got our task: to find 5 creative agencies in internet select and place their work into our blogs.
My first chosen agency is SEA design studio. Agency founded in 1997. They work on brand strategy, identity, interactive and advertising projects. Here is one of their work that I liked the most.

The thing I was attracted the most is simplicity but at the same time it is so narrative. It is seen from the first time when you look to the pictures that it's definitely something about bar or maybe restaurant. If you will look to the third picture from the top you can see there pictures of cocktails (The photo was taken from the top) and  different ingredients for them. Which also remind us about bar theme. And the most important thing is colour, very pure very open and very bright, it gives the mood of party and joy. This work is definitely sells! And that is one the most important things for agency. 

OQO is in Islington, now I know it and will definitely visit it someday.